Relationship equity is the idea that the more a man invests himself into his relationship, all of the investment, emotional, physical, financial, familial, etc. equity he accrues for that dedication and commitment should be rationally appreciated by a woman and thus a buffer against the alpha fucks side of feminine hypergamy. It is the misguided belief that ‘doing everything right’ would necessarily be what ultimately attracts a woman, kept a woman, a wife, an LTR, from both infidelity, and was an assurance of her continued happiness with her man. Rollo notes, "Needless to say, the collected experiences of men that’s led to the praxeology of what we know as Red Pill awareness puts the lie to this – but as men, we expect some kind of acknowledgement for our accomplishments. Rationally, in a male context, we expect that what we do will at least be recognized as valuable, if not honored, by other men. So by extension of our equalist social contract, women, whom we are told we should expect to be co-equal agents with men, should also be expected to see past their emotional Hypergamous natures and make a logical conclusion to be attracted to men who are good fits in a mutually understood sense. This, of course, is nonsense for the same reason that expecting genuine desire can be negotiated is nonsense, but essentially this is essentially the idea the shifting social contract of the time was trying to convince men of. And as you might expect, those men, the ones with the insight to recognize it, saw it for the opportunism it really was."